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Linkspex vs Metricool
Metricool combines social media scheduling with analytics and ads reporting, and offers a free plan. Here’s how it compares with Linkspex on price, features and fit.
At a glance
Metricool information is taken from its public pricing page, checked in September 2026. Features and prices can change — confirm on Metricool’s website.
| Feature | Linkspex | Metricool |
|---|---|---|
| Starting price | $9.99/month | Free; paid from $20/month |
| Pricing model | Flat price per account (brands and users included) | Per plan, by number of brands |
| Free trial | 14 days, no card required | Not listed on pricing page |
| Free plan | No | Yes (1 brand) |
| Google Business Profile | Yes — reviews, local posts, insights (Premium) | Yes |
| Unified inbox | Yes — Messenger, Instagram, WhatsApp, SMS, email (Professional) | Yes |
| Yes (Premium) | Not listed on pricing page | |
| SMS and business phone numbers | Yes (Premium) | Not listed on pricing page |
| Paid ads reporting | Yes — Google, Meta, LinkedIn and Pinterest Ads (Premium) | Yes — Google, Facebook and TikTok Ads |
| Lead forms and lead management | Yes — forms, Meta lead ads sync, follow-up (Premium) | Not listed on pricing page |
| AI writing tools | Yes — posts, replies, images, blog | Yes |
| White label | Your logo in the app (Agency Plus); no white-label reports | Not listed on pricing page |
| Approval workflows | No | Not listed on pricing page |
Metricool pricing
- Free: $0 (1 brand)
- Starter: from $20/month (5 brands)
- Advanced: from $53/month (15 brands)
- Custom: contact sales
Source: metricool.com/pricing/, checked September 2026.
Linkspex pricing
- Standard: $9.99/month (1 brand, 1 user)
- Professional: $24.99/month (1 brand, 1 user)
- Premium: $39.99/month (1 brand, 3 users) — most popular
- Agency: $149/month (10 brands, 5 users)
- Agency Plus: $229/month (20 brands, 10 users)
Where each tool stands out
Why teams choose Linkspex
- Plans from $9.99/month with a flat price per account
- Google Business Profile reviews, local posts and insights
- Google Ads and Meta Ads reporting with campaign controls
- Unified inbox for Messenger, Instagram, WhatsApp, SMS and email
- Lead management with forms, Meta lead ads sync and alerts
Where Metricool is strong
- A free plan for one brand
- Ads reporting that includes TikTok Ads
- Plans priced by number of brands
Which one should you choose?
Choose Metricool if you mainly need analytics and ads reporting, including TikTok Ads. Choose Linkspex if you also want WhatsApp and SMS conversations, lead forms and lead follow-up.
Linkspex vs Metricool FAQ
Do both tools report on Google Ads and Meta Ads?
Yes. Linkspex also lets you pause or resume campaigns and ads, and update Google Ads budgets from the same screen.
Does Linkspex manage leads?
Yes. Linkspex collects leads from its forms and Meta lead ads, sends new lead alerts and tracks follow-up by status.
Does Linkspex have a free trial?
Yes. Every Linkspex plan has a 14-day free trial. No card is needed to start; you add one only when you keep a plan after the trial.
Metricool is a trademark of its respective owner. Linkspex is not affiliated with or endorsed by Metricool. Comparison based on publicly available information as of September 2026.
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Try it with your own accounts for 14 days.
Connect a Facebook Page or a Google profile, ask Linkspex AI what to do first and schedule your first post in a few minutes. No card needed to start.