Blog
Guides for everyday marketing
Practical advice on social media, local marketing, advertising and following up with leads.
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How Often Should a Small Business Post on Social Media?
A realistic posting schedule for Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest and X — plus how to plan a month of content in one sitting.
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How to Follow Up With Leads: A Simple Process for Small Businesses
A step-by-step lead follow-up process for small businesses — how fast to respond, which channel to use, what to say, and how to stop leads slipping through the cracks.
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How to Respond to Google Reviews (With Examples)
A practical guide to replying to positive, negative and fake Google reviews, with copy-and-adapt examples and a simple routine for busy business owners.
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